SPEC WORK - D&AD

Pass on your Pencil. Shape the next one.
The D&AD Pencil is a well known award in the creative industry. But before great work can even be considered, agencies need to pay significant entry fees. These costs can be difficult for smaller agencies to afford.

Meanwhile, many of the industry's largest agencies already have shelves lined with Pencils. Does one more Pencil really make a difference?

What if that Pencil could create an opportunity for someone else instead?

By rethinking the way agencies sign up for a D&AD Pencil it becomes more accessible for smaller agencies. When submitting an entry, agencies can choose between receiving the original D&AD Pencil or sponsoring a smaller agency's entry into the awards.

In return, sponsors receive a 3D-printed D&AD Pencil which becomes a statement on their shelve to show other that they are willing to pay the price so others can have an opportunity.